Effective pr for attorneys and law firms results in media exposure, a powerful tool the Elite Lawyer Management team uses to raise the visibility and credibility of client attorneys. An influential few lawyers dominate the CNN expert slots, are quoted in the mainstream press and trade journals. They are frequent guests on radio and television and otherwise populate the media landscape. ELM attorney pr experts, all former journalists with solid credentials, have the contacts and insider secrets for capturing the media spotlight. They use those tools to put ELM clients in the news.

The attorney pr element of the ELM marketing legal services process is based on one truth: Americans elevate professionals who are in the news to a special status; an unbeatable competitive differentiator for an attorney in any specialty and an additional credential with effectively more legal services marketing value than an LLM or a dozen scholarly articles in legal publications. Attorneys who are in the news are perceived as more credible, more intelligent, and the ultimate experts in their field.

Media coverage from lawyer pr efforts, while immensely valuable in terms of raising professional visibility, is too often a wasted effort as there is a disconnect between publicists (whose function it is to get coverage) and the law firm marketing staff (whose function it is to attract clients). While a Good Morning America appearance or feature article in a trade publication focused on an attorney's target audience is a big win, after a handful of query calls and some congratulations from colleagues, family, and friends, it's over. ELM attorney pr experts know how to leverage fifteen minutes of fame into a lifetime brand. Television or radio interviews are preserved and presented on client lawyer websites and links are shared with prospective clients this year and well into the future.

Collateral benefits of media exposure include greater access to future media opportunities as producers prefer media-experienced and media-trained attorneys, an increased likelihood of winning speaking engagements, book deals, and invitations to sit on boards or other positions of professional influence.

The ELM public relations team knows the value of media exposure, how to get it, and most important how to leverage it to maximize career and practice development benefits. If you want to win the best kind of media exposure and to learn more about how public relations, used synergistically with other Elite Lawyer Management specialties, can catapult both yourself and your law firm beyond every competitor, we look forward to speaking with you about the possibilities.