Americans elevate professionals who are In the News to a special status, an unbeatable differentiator for an attorney in any specialty and effectively an additional credential with more marketing value than a JD, LLM, or a dozen scholarly articles in legal publications. The Elite Lawyer Management publicity team helps client attorneys capture the media spotlight but media appearances are a unique opportunity requiring special training.

ELM career management includes legal message specific media training by one or more of our expert media trainers. Each of our three specialists has 5+ years' experience in front of the camera as on-air news talent, in one case with more than a decade as a major market anchor. They know, and more importantly can train, the interviewees and experts who resonate with an audience with a lively presentation and captivating messaging.

Even the most experienced and articulate legal professionals must be coached to perfect messaging that fits within the different media formats. Television requires concise messaging to create either a good back-and-forth dialogue with a host within a three minute segment or a concentrated expert response in the sometimes only twenty or thirty seconds allocated to one of several experts on an important topic. Message, personal appearance, and delivery (unscripted and seemingly spontaneous) are all critical for television and each is a trainable talent. ELM attorneys are all "media ready" for radio, print, and online outlets, each with format-specific realities.

Attorneys who are constantly in the news are perceived as more valuable experts than their competitors and the opportunity to share a message with millions is priceless in terms of client development. To maximize the client attraction, visibility, and credibility benefits of media attention, Elite Lawyer Management clients are media trained and media ready to deliver their focused messages. They connect with, inform, and entertain media audiences which results in return invitations and more appearances. Experienced media trained lawyers are a scarce and valuable resource for media outlets. ELM clients win air time and column inches because they deliver engaging content for writers, reporters, and producers and their audiences.

If you would like to develop a polished expert media presence as one element of the Elite Lawyer Management career and marketing process to develop your practice, we hope to hear from you to see if your requirements and our services are a good fit.