How to market a law firm is the question facing law practice development experts. The challenge in attorney marketing is that most legal marketing gurus focus on what was new a few years ago; attorneys believe they can be competitive relying on a great website, a new logo, and writing articles for legal journals. Unfortunately every other law firm is doing the same thing.
ELM law firm marketing pros have a different take on law practice development. We change the traditional lawyer marketing paradigm from a cost center where advertising, sponsorships, not-competitive websites, and expensive brochures are a financial drain to a new marketing model; one that delivers quantifiable financial results. Good attorney marketing returns a trackable multiple of costs to additional professional income; great marketing (Elite Lawyer Management style) goes one step further and integrates every legal marketing activity with the ELM law firm branding, lawyer pr, attorney website development, speaking, and publishing (blogs, articles, and books) law firm marketing process.
The ELM model for marketing legal services is all about engagement. Big brands (individual or law firm brands) inform and engage communities rather than "selling" legal services. More informed consumers of legal services, whether Fortune 500 in-house counsel or a person injured by a defective product, are looking for information on their situation (and some positive buzz about the expert attorney in the field) to make a choice of a law firm or individual attorney.
Our attorney marketing team helps clients engage consumers of legal services in atypical ways. For example, creating and leading an association specific to your prospective clients' interests is an excellent law practice development tool, it wins media attention, and builds and informs a community of prospects. A National Association for Bicycle Safety, aimed at reducing on-road injuries by raising awareness of dangerous conditions and calling for legislation for bike friendly roads with an informative association website offering your firm's free eBook makes you the quotable bike injury expert for the media and the go-to firm for injured bicyclists. At a nominal cost you become a national leading voice (great outbound referral opportunities here) in a niche legal services area. Niche associations are just one of a score of marketing strategies ELM customizes to market a law firm.
Elite Lawyer Management has graphics, web technology, and other support personnel on staff, in addition to our public relations, branding, and other professionals so our client lawyers and law firms can dominate their field without the additional expense of expanding their law firm marketing staff.
Combine ELM legal marketing expertise with our public relations, law firm branding, online and the other elements of our law practice development process and you have an unbeatable competitive advantage that attracts a constant stream of new clients, creates speaking opportunities, creates outbound referral income, wins book deals and the other benefits enjoyed by the elite 1% of the legal profession.
